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Next Brew Box Shipment Date -> 29th May 2024 🗓
Next Brew Box Shipment Date -> 29th May 2024 🗓



Eulogio Martinez


Los Yoyos


Las Flores, Santa Barbara, Honduras






1,380 masl

“About this Coffee

We are a team of coffee professionals roasting in one of the industrial hold-outs of Toronto, Canada.

Our aim is to push the boudaries of coffee quality, not for some diletante or aesthetic occupation, and not for ego or self satisfaction. We believe in engaging with higher quality coffee as an alternative to the anonymization and commodification that has characterized the mainstream treatment of coffee throughout history.

It may sound lofty, but so much of our work is actually making visible what is already there: an incredible world of biodiversity and of people tending to land, craft, and community. For that reason, quality for us is a direct connection to agriculture. That's what coffee is. And so quality is an acknowledgment of seasonality, of micro-regionality, and of the human labour behind each picked and processed coffee cherry.

This is why we don't blend coffee; it's why we don't rename coffees; and it's why we don't roast our coffee dark: because we believe all of this received wisdom has worked to keep producers (and their treatment) veiled while holding the standards of coffee quality shrouded in the mystique of actions meant to solely serve the coffee consuming world.
So much of what we do as a roastery can modulate the quality of great coffee, but nothing we do can create quality that doesn't already exist.

About The Farmer

Eulogio comes from a lineage of coffee producers–his grandfather and father were producers. In the 1970s, his parents lost all their coffee plants to a rust attack. Yoyo (as he is more commonly known) was obviously discouraged from coffee farming seeing what his family had gone through, but fortunately was given the opportunity to work for a non- family coffee farmer who was very successful and taught him that coffee can be an economically sustainable crop. Yoyo bought his farm in 1990 and from the beginning he was determined to make a better life for himself and his family. He loves the crop itself, he loves the taste of good quality coffee, and enjoys meeting coffee roasters and the fact that his lots are constantly entering new markets of coffee drinkers.

While his biggest challenges are shortages in labour and C-market volatility, he remains resolute in continuing to develop on what he’s accomplished in his career as a coffee producer, to continue providing his family with a good life and the future generations within his family the best opportunities to make good lives for themselves through coffee. His hard work at persistence has paid off in many ways, not least of which includes his winning the top spot at Cup of Excellence 2015.Photo Credit: Tuuka Koski